facebook pixel Skip to main content



Wondrous and inspiring, natural diamonds are highly valued for their rarity, unique beauty, and the extensive process required to bring them from deep within the Earth to the market. Formed under high pressure and temperature conditions over billions of years, each diamond is a piece of Earth's history, making them not just rare but also ancient. Their unparalleled brilliance and hardness make diamonds both aesthetically pleasing and durable. The labor-intensive process of mining, cutting, and polishing these stones adds to their value. Our discerning clientele is certain to encounter an exquisite and carefully curated inventory of natural diamonds here at Rogers Jewelry Co.


Treasured for their exceptional beauty and rarity, there are two attributes that significantly contribute to the value of natural diamonds. Each gem’s unique sparkle and brilliance result from how it interacts with light, a phenomenon unmatched by any other gemstone. This beauty is a product of its complex crystalline structure, perfected over billions of years under the Earth's crust. Moreover, the rarity of diamonds heightens their worth. They are formed in very specific geological conditions and are found in limited quantities, making each diamond a unique and precious find. The combination of their captivating beauty and scarce availability ensures that natural diamonds are not only symbols of luxury and elegance but also of the extraordinary wonders of nature.

Clarity and Durability

The value of natural diamonds is greatly enhanced by their clarity and durability, two defining characteristics that set them apart. Clarity refers to the absence of internal imperfections or inclusions and external blemishes, which are natural parts of a diamond's formation. The fewer these imperfections, the rarer and more valuable the diamond becomes, as it allows for more light to pass through, enriching its inherent sparkle. Durability is another key factor; diamonds are the hardest natural material on Earth, making them incredibly resilient and resistant to scratches. This remarkable durability ensures that diamonds not only maintain their beauty over lifetime but can also be passed down as heirlooms, symbolizing enduring value and timelessness. These properties of clarity and durability make natural diamonds a prized possession for their perfect beauty and enduring strength.

Shop Natural Diamonds at Rogers Jewelry Co.

Discover the timeless allure of natural diamonds at Rogers Jewelry Co., where we offer an outstanding selection of diamond solitaires and custom design options. With locations throughout California and Nevada, we are conveniently situated to serve your jewelry needs. Our stores in Modesto, San Luis Obispo, Bakersfield, Folsom, Fresno, Elk Grove, and Reno showcase a stunning variety of diamond solitaires, perfect for engagements, special occasions, or simply adding a flavor of elegance to everyday life. For those seeking a unique piece, our custom design services allow you to create a one-of-a-kind diamond masterpiece. Explore our phenomenal collection and find the nearest store location to experience the beauty and quality of our natural diamonds firsthand. Contact us today for more information on our products and services.