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Fire and Ice
Hearts On Fire
Roberto Coin
Rogers Jewelry
Tag Heuer


Fire and Ice

Contact Us

720 Higuera Street
San Luis Obispo, California 93401
Phone: (805) 547-0662

Monday-Saturday 10am-6pm

The Number One Place for Fine Jewelry and Watches in San Luis Obispo, California

Founded in the 18th century, San Luis Obispo is one of the oldest modern settlements in the United States. With a history that spans over 300 years, San Luis Obispo has a background steeped in culture and enterprise that's worthy of admiration from any visitor. That chain of historical excellence is something that we at Rogers Jewelry Co. are proud to be a part of, and we strive to serve our community with the level of expertise that they've come to expect. When you visit our San Luis Obispo showroom, you're visiting a full-service jeweler whose atelier jewelry and Swiss-quality timepieces are worthy of esteem.

An Unbeatable Selection of Fine Jewelry and Watches in San Luis Obispo

At Rogers Jewelry Co. we've always made it a personal mission to be a wonderful part of the engagements and weddings of our customers. In addition to our jewelry expertise and the diligence of our team, we take pains to make sure that the only bridal jewelry that we carry is from the top designers in the industry.

Our engagement rings, from artists like A.JAFFE, ArtCarved, and Scott Kay, range from silky platinum to a rainbow of gold tones. The Art Deco vintage look is well-represented in our showcases, as well as the ultra-modern chic of settings like channel-set and tension-set diamonds. Our wedding bands are no less diverse: The lover of exotic style can find wedding bands made with ocean-blue sapphires, emeralds, and even black diamonds. Plus, phenomenally inventive designers like Triton offer bands made of materials like black tungsten and black rhodium.

If you're shopping for fashion jewelry, we're ready to impress too. The diamond-studded excellence of fashion pieces from Hearts on Fire, JYE, and others are sure to add light and color to whatever outfit you're putting together. And whether your tastes lean towards a new fashion ring, bracelet, set of earrings, or necklace, Rogers Jewelry Co. has the right piece of jewelry for you.

Don't forget our Swiss timepieces either. The longtime watch aficionado and watch culture novice alike will find the perfect harmony of engineering and aesthetics that can be found in the offerings from Tag Heuer.

Repair and Custom Jewelry Services at Rogers Jewelry Co.

Rogers Jewelry Co. isn’t merely a "retailer." We're San Luis Obispo’s jeweler of choice, and we’re dedicated to the promise that our customers will always leave our showroom satisfied and wanting to come back to browse our collections again.

What sets us apart as a jeweler, though, isn't just our gorgeous jewelry and timepieces, but our services. At our showroom, you can take advantage of our wide array of services. Our in-house jewelry repair services are performed in one of the most cutting-edge facilities on the West Coast, for example, and you can come in to discuss selling unwanted gold, platinum, and diamonds with trustworthy professionals. Plus, if you’ve always had a dream of custom jewelry, we're pleased to offer custom jewelry design services!

If you'd like to find out more, contact us at (805) 547-0662, or visit our San Luis Obispo, California showroom today to see what we have in store!