facebook pixel Skip to main content



Fire and Ice
Harry Kotlar
Hearts On Fire
Roberto Coin
Rogers Jewelry
Tag Heuer


Fire and Ice

Contact Us

6520 S. Virginia St.
Reno, Nevada 89511
Phone: (775) 851-8555
Email: contact@thinkrogers.com

Monday through Saturday 10AM-6PM
Special Hours:
MAY 31: 10AM-2PM

The Number One Place for Fine Jewelry and Luxury Watches in Reno, Nevada

Reno might be the "biggest little city in the world," but here at Rogers Jewelry Co., the community and customers of Reno take up one of the biggest parts of our heart. Reno started its life as a gold mining boom-town, and today, Rogers Jewelry Co. continues this tradition by offering its customers the finest selections in bridal and fashion jewelry, as well as timepieces. The story of Rogers Jewelry Co. stretches back generations—since 1937, we've thrown a spotlight on the most desirable and artistic designers, bringing their masterworks to jewelry-lovers across the breadth of Nevada and California. Visit us today for all of your fine jewelry needs and desires. We look forward to serving you!

An Unbeatable Selection of Fine Jewelry and Luxury Watches in Reno

The jewelry pieces that means the most to us are found in bridal collections, whose wedding bands and engagement rings signify the most precious, beautiful parts of our customers' lives. For those ready to pop the question or tie the knot, Rogers Jewelry Co. is proud to be your first choice. From our Reno showroom, we are authorized to sell some of the most well-known and beloved luxury brands in jewelry, including Fire and Ice, Hearts on Fire, Ajaffe, and Forevermark, among others. These designer brands invest the resources, expertise, and craftsmanship required to make truly one-of-a-kind jewelry that can inspire the imaginations of any woman or man.

If you're in the market for fashion jewelry instead, our Reno showroom also has a dazzling selection of bracelets, necklaces, earrings, and fashion rings crafted from gold, silver, diamonds and jewels. Designers like Roberto Coin, JYE, and Harry Kotlar offer the kind of trendy delights that can add a little flair to your daily look. Wear your fashion jewelry to the park, the office, and during a night on the town in your evening dress. Time for a holiday gift for a loved one or a birthday? Surprise them with a present of new fashion jewelry!

Another lovely idea for a gift is one of the Swiss timepieces from Tag Heuer. Even if you’re just buying a new piece of horology for yourself, watches always elevate your professional appearance and add a touch of enduring refinement. Remember that whether you’re from Reno or from anywhere in Truckee Meadows area, you’re always a neighbor when you walk into a Rogers Jewelry Co. showroom.

Repair and Custom Jewelry Services Offered at Rogers Jewelry Co.

Do you want a classically-elegant wedding band in 18k yellow gold? Do you prefer the hypermodernist chic of platinum and pink sapphires? We’re here to serve. As your one-stop jeweler in Reno, Rogers Jewelry Co. is proud to offer a wide variety of services that makes our relationship with our customers an enduring thing. For the sake of providing the white-glove treatment for our community, we provide extensive jewelry repair service and employ a staff of full-time repair professionals in our stores as well as a repair facility located in our main office.

Additionally, if you have unwanted gold jewelry or gold scrap littering your jewelry box, bring it in to our showroom. With state-certified scales and state-certified weigh masters on staff, you can trust that we’ll provide you with the highest prices for your gold. And while we love the pieces hand-crafted by our brands, we know that sometimes, you just want to see your dreams of custom jewelry come to life. Feel free to come into a Rogers Jewelry Co. showroom, where your idea will be put on paper, rendered using cutting-edge CAD software, then professionally manufactured using the most excellent materials!

Visit us today in Reno! You'll find unparalleled service, enthusiastic staff members eager to answer your questions, and selections of radiant jewelry