We are an authorized TAG Heuer retailer. For more information regarding TAG Heuer, please contact us. Or go to tagheuer.com TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high-performance. This passion for action, embodied by ambassador and F1 racing legend Ayrton Senna and by on-screen actor Ryan Gosling, is infused in every TAG Heuer watch. Echoing the high-octane world of motorsports, the TAG Heuer Carrera, Monaco, or Autavia timepieces are icons born on the wrists of champions.