We here at Rogers Jewelry Co. take pride in our extensive collection of bridal and fashion jewelry from the top designers in the industry. We're confident that when you visit any of our showrooms, you'll see something that catches your eye. Still, we know that sometimes, you have dreams of a piece that reflects your personality better than anything else. One-of-a-kind jewelry has its own special cachet for certain occasions—a fiancée may want a wedding band crafted to speak to her relationship with her fiancé. A mother can get a piece of custom jewelry for a birthday gift. An out-of-the-box jewelry lover can have a piece built with features that would otherwise be unusual in prêt-à-porter jewelry.

These are just a few examples, but the possibilities of custom jewelry are endless. Rather than stopping at engagement rings or fashion rings, custom jewelry can include things like brooches, necklaces, earrings, and more!

Do you have a fantasy of a more exotic choice, like a jeweled hairpin or diamond-studded cufflinks? We're always fascinated by the ideas that people bring in to have designed. Visit us today and our artists will help guide you down the path of creating a design that will quickly become your favorite piece of jewelry, as well as an heirloom that will be passed down for generations to come.

How does the process of custom design work, though?


Filling out our contact form is the first step of the process. Submit your contact information and a description of your custom design concept, and you'll be put in touch with our customer service team. We'll book you an appointment, and you can stop by one of the seven Rogers Jewelry Co. showrooms in California and Nevada. This marks the first step of a process that's fun, easy, and technologically advanced.

We'll pair you with one of our artist consultants who will help give shape to the idea in your head. The sketching process fleshes out features that should be emphasized and trims anything you find unnecessary. Once the sketch has your stamp of approval on it, we'll provide an estimate for you, including possible alternatives (such as 18k white gold in place of platinum), and send the sketch to the digital designer.

Here at Rogers Jewelry Co., we've invested in cutting-edge technology, which includes advanced CAD software. Our digital designers will render your ideas in 3D. In three dimensions, you and your designer can observe every detail of your piece, ranging from the biggest to the smallest. Plus, you can turn the CAD design on a computer screen to observe it at any angle. At this stage, you can ask your designer to make alterations with the click of a mouse.

This all counts as the “consultation phase,” and you can be confident that no matter how long it takes for you to be happy with the final design, Rogers Jewelry Co. will never push you or set a time limit. You can take as much time as you need with our design professionals during the sketch and CAD stages.

Once we have your approval, we'll take the design to a 3D printer to render your idea in plastic wax. Plastic wax casts are your way of giving your custom piece a “test drive.” We want to make sure that you're going to be happy with the weight, appearance, and size of the piece once you can actually wear it. While we do require a small deposit before we print the plastic cast, the price is extremely affordable, and we offer a refund on your deposit if the custom design we've put together isn't right for you.

The last step is the most sparkling one: Rogers Jewelry Co. will source the materials requested to make your piece, and our director of design will create your gorgeous piece!


Our Director of Design, David Kirk, has been a valued member of the Rogers Jewelry Co. family for 23 years. He coordinates and creates the custom designs for each of our seven Rogers Jewelry Co. showrooms, giving him a breadth of experience that allows him to understand what our customers want in their custom jewelry, and the skills to bring those desires to life.

David has a real passion for out-of-the-box ideas, having worked on jewelry details as exotic as dragons and skulls. As an artist who enjoys the challenge of spinning dreams into reality, our master designer offers a standing invitation to any guest to bring in their wildest fantasies for custom jewelry pieces.


Here at Rogers Jewelry Co., we regard jewelry pieces as a reflection of the emotions and memories of the person who owns them. When you're having custom jewelry designed, you can trust that we'll give your design the attention and respect it deserves. But if you're looking for branded jewelry, remember that we stock collections from the best designers in the industry. Also, our timepieces represent some of the finest Swiss-quality engineering in the world.

And keep in mind that we offer plenty of useful services in addition to custom jewelry design, including gold buying, in-house jewelry repair, and no-interest payment plans and long-term financing. Rogers Jewelry Co. strives to make its relationship with you a long-term one.

If you're interested in our custom jewelry design, our white-glove services, or the bridal & fashion jewelry we offer, feel free to call us at (209) 527-8713 or stop by any of our seven locations: Our California showrooms are located in Modesto, Visalia, Elk Grove, Folsom, Fresno, and Bakersfield; and our Nevada showroom can be found in Reno, Nevada.

We hope to hear from you soon!