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What Are Precious Metals?

Precious metals are rare in quantity, durable in quality, and beloved for their luxurious appearance. Jewelry designers use a variety of these metals, like sterling silver, golds, or platinum, in their jewelry because of their aesthetic properties as well as their ability to retain their shape and shine over long periods by withstanding any damage they may incur with frequent wear. Our team at Rogers created a guide to popular precious metals for jewelry.

Yellow Gold

This is undoubtedly one of the most popular precious metals used in jewelry, both fashion and bridal, and has been since its ancient discovery. When used in jewelry, pure gold is mixed with other metals like silver and copper because gold is naturally quite soft. These additions give it strength and durability while allowing it to keep its stunning warm hue. Yellow gold is inviting and bright as well as incredibly versatile when it comes to styling.

White Gold

White gold allows designers to achieve the highly-sought after silver hue at a lower cost than, say, platinum. Its hue is achieved by mixing pure gold with silver, nickel, or palladium. Many designers plate the mixture with a rhodium coating to keep the metal shiny, but over time it can wear off, revealing the duller color underneath. For this reason white gold needs to be replated semi-regularly depending on how often the piece is worn.

Rose Gold

This metal is created with pure gold and copper, which gives the metal its pinkish hue. Rose gold is a unique and feminine metal that is used frequently in the romantic and intricate designs of vintage-inspired jewelry. It has seen a major resurgence in popularity in recent years and would be a great choice for those with an affinity for romantic detail as well as those who prefer something outside the norm.

Sterling Silver

Sterling silver is a relatively affordable option that is great for those with sensitive skin, as it is mostly composed of pure silver, with small amounts of copper or zinc to give it strength and durability. You can tell if a piece is certified sterling silver by a stamp that reads “925,” meaning it contains 92.5% silver. Sterling silver looks wonderful on cool skin tones and pairs easily with most any color scheme.


One of the most durable and luxurious precious metals commonly used in jewelry is platinum. It possesses the silvery sheen of white gold but is notably stronger. It is also hypoallergenic, making it a popular choice among those with sensitivities to certain metals. Its resistance to heat and pressure make platinum a great option for engagement rings, wedding bands, and any other pieces that will be worn with plenty of frequency.

Find a Variety of Precious Metal Jewelry at Rogers Jewelry Co.

Let Rogers Jewelry Co. be your source of stunning precious metal jewelry by some of the world's most reputable designers. Our Nevada and California jewelry stores are stocked with immaculate collections that are certain to please, but we also offer custom design services so that you can craft the piece of your dreams. Contact us today to learn more about our products and services.