TAG Heuer in Space

Astronaut John Glenn wore a Heuer stopwatch on the first US-manned space flight to orbit the earth in 1962. The stopwatch was the back-up clock for the mission and was started manually by Glenn 20 seconds into the flight. The watch is on display at the San Diego Air and Space Museum.

TAG Heuer at Sea

In the early 1950s the “Seafarer” and the “Auto-Graph” were unique chronographs produced by Heuer to be sold by Abercrombie & Fitch. The “Seafarers” had special dials—with blue, green and yellow patterns—that showed the high and low tides. This dial could also be used to track the phases of the moon.

TAG Heuer on the Track

It was 1911 when the company started making the famous “Time of Trip”, the first ever stopwatches specially designed for sports and racing cars. Ever since then, because of its unique mastery of the ultimate precision in timing instruments and wrist chronographs, TAG Heuer has been associated with the most prestigious motor racing events, legendary drivers and sportscar brands ever.

TAG Heuer at Rogers

We couldn’t be more proud to carry TAG Heuer, the benchmark in prestigious sports watches and chronographs since 1860.

TAG Heuer’s contributions to watchmaking over the past 150 years is truly incredible. They’ve led the industry with a stunning array of innovations, all while balancing sophisticated technology with timeless refined design. Make time to read the whole TAG Heuer story.

View our featured Tag Heuer styles online or stop by one of the following Rogers Jewelry locations:

• Bakersfield
• Elk Grove
• Folsom
• Fresno (Fashion Fair Mall)
• Fresno (Universal Park)
• Modesto
• Reno

Make sure to follow Tag Heuer on Facebook and Twitter.

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The 4^th Annual Race for the Ring

Saturday, July 14^th

9am – 1pm

Kick-off from Raley Field

You don’t want to miss this: Teams of 2 people pedaling, scooting, skating or walking through downtown and mid-town Sacramento solving clues and challenges sent via text message! The team with the most overall points wins a fabulous diamond ring.

The cost is $50* per team, which includes: 2 Race of the Ring T-shirts, entrance into the after-party with lunch provided and live music, a gift bag stuffed with goodies for each team AND a chance to win over $10,000 in prizes!

To see detailed event guidelines and to sign up for the race, visit RaceForTheRing.com.

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*Your registration fee is a donation to Sacramento Food Bank & Family Services (SFBFS). SFBFS serves 15,000 men, women and children every month, free of charge. For more information on SFBFS, visit www.SacramentoFoodBank.org

If you have yet to find that perfect gift for your mom, we have you covered with our PANDORA Mother’s Day special gift set.

Buy the Pandora Cherished Mother’s Gift Set

One PANDORA clasp bracelet, two sunburst clips, the MOM charm and a charm valued up to $35

All for just $200* when you purchase between now and Mother’s Day, Sunday, May 13^th

PANDORA Jewelry is available at all of our Rogers Jewelry locations. Stop by the location closest to you today:

• Bakersfield
• Elk Grove
• Folsom
• Fresno (Fashion Fair Mall)
• Fresno (Universal Park)
• Modesto
• Reno
• Roseville (Granite Bay Pavilions)
• Visalia

Make sure to follow PANDORA on Facebook.

To be in the know about everything Rogers, become a fan on Facebook and follow us on Twitter and Pinterest.

Over their many years in the business, Le Vian has perfected the art of finely-crafted jewelry with a distinctive flair. Celebrities have discovered the brand and from the fashion capitals of the world in Milan, London, New York and Paris to Hollywood’s most prestigious award shows and events, they’re wearing Le Vian.

Dancing with the Stars host Brooke Burke Charvet recently wore a Le Vian Silver 29-carat Black Obsidian ring.

From Rachel McAdams and Christina Applegate to Jennifer Garner and Jennifer Lopez, check out other celebs caught wearing Le Vian.

Le Vian’s latest collection of extraordinary gems? Chocolate Diamonds®. The naturally brown Chocolate Diamonds® are offered exclusively by Le Vian and have become one of the hottest trends on the red carpet.

Find a wide range of designs and styles by Le Vian – at affordable prices – to celebrate the meaningful moments in life.

Stop by one of the following Rogers Jewelry locations to shop Le Vian:

• Bakersfield
• Folsom
• Fresno (Fashion Fair Mall)
• Fresno (Universal Park)
• Reno
• Visalia

Make sure to follow Le Vian on Facebook and Twitter.

To be in the know about everything Rogers, become a fan on Facebook and follow us on Twitter and Pinterest.

This year, Rogers Jewelry Co. is celebrating 75 years in business. In honor of the milestone, we want to give our customers the chance to win free jewelry! Thus, “Roger’s Awesomely Awkward Photo Contest.”

Not every family photo is perfect. Some turn out a little…awkward. Turn that awkward moment into an awesome one!

How to Enter

• Choose an awkward family photo. Maybe it’s a wedding photo with the bridal party outfitted in some outdated dresses and tuxes. Maybe it’s from a decade where everyone was rocking some questionable hair dos. Maybe it’s an outtake from the family Christmas card, where the family was caught fighting rather than smiling.
• Feel free to stage your photo! If you don’t feel like digging through old photos, stage one! The more awkward, the better!
• Upload it to our Facebook page.
• Vote for your photo every day. Make sure to “share” your entry with your Facebook friends. The more votes you get, the better your chance of winning!

The Prize

Each month for the rest of the year, we’re giving away a Pandora bracelet and a free charm to the owner of the awkward photo that garners the most votes.

The Awkward Rules

• Keep it clean. No nudity or graphic images permitted.
• Get permission. Make sure everyone in your awkward photo knows about your submission. It will be visible on our Facebook page throughout the month.

Submit your awkward family photo on Facebook today:
Submit Photo

As all you pinners know, it can be pretty addicting. Now that spring is upon us and wedding season is in full swing, we find ourselves gravitating toward all things wedding-related. Here are a few of our favorite pins of the week:

Favorite DIY Touch 

Some things (like your wedding ring or dress) you just can’t do yourself. Other things, you can! We love this DIY watercolor card. What a great way to tell your friends you’re engaged, and ask them to be a part of your wedding!

Favorite Save-the-Date

There are a lot of great save-the-date ideas out there, like these balloons.

 Favorite Personal Touch

We love this idea: Turning vintage library cards into escort cards.

Favorite Photo

We couldn’t resist re-pinning this one. What a cute photo op!

Favorite Quote

Not everyone is planning their wedding for spring/summer 2012. This quote goes out to those couples who have yet to find each other.

And the pins at the top of our favorites list? Beautiful jewelry of course.

From the Sylvie Bridal Collection (Ladies Diamond Engagement Ring in 18K White Gold)

To be in the know about everything Rogers, become a fan on Facebook and follow us on Twitter and Pinterest.

The girl is Sylvie, and this is her story:

“I was born and raised in Antwerp, Belgium, which is the center of the world’s diamond trade. The third generation of my family to be in the diamond business, I suppose it would be appropriate to say that it is has been bred into me.”

The boy is Ian.

“My husband, Ian, is from South Africa. With its own rich legacy in the diamond trade, his native land had inspired him to create a life in the business. When we met, Ian was running Spectrum Diamonds, his diamond and jewelry company in the United States. I came to America so that he and I could make a life together, and a few years later joined him at Spectrum Diamonds, extending our partnership into the business world.”

Sylvie ladies wedding set, 18k white gold

Their latest collaboration? The Sylvie Bridal Collection.

“The Sylvie Bridal Collection is my celebration of femininity and romance. It is timeless, with modern sensibilities and, because beauty should have no boundaries, it is also designed to create a new standard for affordable luxury. The Collection is organized into style categories that each represent a specific facet of love, such as tenderness, passion, eternity, and union.”

“Every woman who wears a Sylvie ring is an individual, with her own personality and unique sense of style. To make sure that she can find the ring of her dreams, each piece within the Collection is able to be customized, allowing it to become a personal symbol of her passion. With this flexibility and large selection of styles, my Sylvie Bridal Collection offers a range of options almost as limitless as the love shared by those who inspired it.”

View our featured Sylvie styles online or stop by one of the following Rogers Jewelry locations:

• Bakersfield
• Elk Grove
• Folsom
• Fresno (Fashion Fair Mall)
• Modesto
• Reno
• Visalia

Make sure to follow Sylvie on Facebook and Twitter.

To be in the know about everything Rogers, become a fan on Facebook and follow us on Twitter and Pinterest.

If you’ve made a purchase at Rogers Jewelry Co., we want to know about it! You are the best resource for us and for potential future customers.

Write a review today. Just choose the location where you made your purchase below and let us know your thoughts about the purchase and your purchasing experience.

• Bakersfield
• Elk Grove
• Folsom
• Roseville (Granite Bay Pavilions)
• Fresno (Fashion Fair Mall)
• Fresno (Universal Park)
• Modesto
• Reno
• Visalia

To be in the know about everything Rogers, become a fan on Facebook and follow us on Twitter and Pinterest.

MICHELE is everywhere! Flip on the TV and you might see the brand featured on the Ellen Degeneres Show, like it was this winter. Or you might see celebs wearing the brand, like MICHELE fan and reality star Bethenny Frankel, who rocks one in her Bravo TV show “Bethenny Ever After.” Or you’ll find MICHELE on the newsstands. Most recently, the MICHELE “Tahitian Jelly Bean” watch was featured in the May issue of People Style Watch.

The MICHELE “Tahitian Jelly Bean" was featured in the May issue of People Style Watch magazine

And of course, you can find MICHELE at Rogers! What do we love about the brand? MICHELE fuses timeless elegance with contemporary fashion. Strap materials from all over the world include alligator, python and calfskin leathers. MICHELE is a brand that’s never behind the trend. They interpret and develop innovative trends to introduce new, luxurious collections of straps seasonally in a fashionable spectrum of colors, textures and finishes.

Another great thing about MICHELE? You can design the look of your watch yourself. Select the look of the case and the strap, and even purchase more than one type and/or color of strap to change up the look of your watch in minutes!

Create your own timepiece!

Stop by one of the following Rogers Jewelry locations to shop Michele watches:

• Fresno (Fashion Fair Mall)
• Fresno (Universal Park)
• Modesto

Make sure to follow MICHELE on Facebook and Twitter.

To be in the know about everything Rogers, become a fan on Facebook and follow us on Twitter and Pinterest.

And lucky for us, some serious sparkle was added to this year’s 47^th Annual Academy of Country Music awards show, with Hearts on Fire diamonds stealing the show.

Reba McEntire, co-host of the show and the queen of country music herself, rocked 135 carats of Hearts On Fire diamonds with her gorgeous gowns.