TAG Heuer’s rich history spans back to 1860, when Edouard Heuer set up a watchmaking shop in Switzerland. Since then, the company has expanded by leaps and bounds year after year.
TAG Heuer in Space
Astronaut John Glenn wore a Heuer stopwatch on the first US-manned space flight to orbit the earth in 1962. The stopwatch was the back-up clock for the mission and was started manually by Glenn 20 seconds into the flight. The watch is on display at the San Diego Air and Space Museum.
TAG Heuer at Sea
In the early 1950s the “Seafarer” and the “Auto-Graph” were unique chronographs produced by Heuer to be sold by Abercrombie & Fitch. The “Seafarers” had special dials—with blue, green and yellow patterns—that showed the high and low tides. This dial could also be used to track the phases of the moon.
TAG Heuer on the Track
It was 1911 when the company started making the famous “Time of Trip”, the first ever stopwatches specially designed for sports and racing cars. Ever since then, because of its unique mastery of the ultimate precision in timing instruments and wrist chronographs, TAG Heuer has been associated with the most prestigious motor racing events, legendary drivers and sportscar brands ever.
TAG Heuer at Rogers
We couldn’t be more proud to carry TAG Heuer, the benchmark in prestigious sports watches and chronographs since 1860.
TAG Heuer’s contributions to watchmaking over the past 150 years is truly incredible. They’ve led the industry with a stunning array of innovations, all while balancing sophisticated technology with timeless refined design. Make time to read the whole TAG Heuer story.
View our featured Tag Heuer styles online or stop by one of the following Rogers Jewelry locations: